After relocating to Georgia from Florida in 1984 as an experienced irrigation Forman. I became employed with a small local lawn sprinkler company. I quickly realized the need for a modern and better irrigation company in Atlanta. At the time, irrigation in the Atlanta area was years behind the irrigation industry I came from in Florida. It was a small field; there were a few small companies and some part-time volunteer firemen that installed irrigation.
In 1985, Aquatron irrigation was founded. I built my company on moral values. I treated every customer how I would like to be treated. With great communication, good service and unmatched quality, not only living up to my commitments but delivering more than they expected and even more than I promised. With highly skilled technique, using the best products, and always leaving customer lawns looking immaculate so they could tell we had been there.
I believed what people thought about me and my work was far more important than making money. First and foremost, I wanted them happy with every aspect of the job — including the price they paid. As a result of this policy, I have always had very happy customers, willing to tell their friends, neighbors and associates about us. Subsequently, they turned into our salespeople. Even to this day some 33 years later, we have never had a full- or even part-time salesperson. Or even advertised other than a small yellow page presence so people could find us. That being said, at Aquatron we know things constantly are evolving, not only the irrigation industry its self with all the smart technology. But also with how our customers want to do business. We know now that word of mouth is being replaced with search engines and google reviews. That’s ok, to us it’s all about the same thing it has been for 33 years: providing products and services on your terms, delivering more than expected and total customer satisfaction.
— Craig Crouch
Owner & Founder of Aquatron Irrigation, Inc.